Dokihorse doubles with new Horse Basement
Dokihorse will open the Horse Basement on Saturday 17 February. A brand new second floor under the existing store on Kerkstraat in Holten, where equestrians can find everything for their horse.
The equestrian and outdoor store is doubling its retail space. A wish of owner Dominique van der Duin, which is now coming true. "We have been located in this building since November 2022. Compared to the previous location, we have already made a big leap in retail space and assortment and that is appreciated by customers," she says.
"In less than a year and a half, we have welcomed a huge number of new customers from all over the region. Regular customers also come to shop with us more often than before. We are very happy about that. It also shows that there is a great need in the area for a modern equestrian sports shop that has a lot to offer."
The opportunity to move into a second floor came at just the right time for Van der Duin. "We already had plans to further expand our range and add a number of great international brands, which are in high demand. Lack of space was the limiting factor. Now that we have it, we can realize the plans."
The new floor has been renamed the so-called Horse Basement. Customers will soon find everything they need for their horse there. From blankets, rugs and bridles to a wide range of care products and, for example, nutritional supplements. “It will be a modern, fresh and well-organized space. We also want to really inspire customers throughout the store and offer them an experience by paying a lot of attention and giving them space for the latest trends, beautiful combinations and expert tips,” says Van der Duin.
The upper floor is completely focused on the rider and outdoor enthusiast. The collections with, for example, equestrian and outdoor fashion, boots, shoes and safety products are also further expanded with the space that is created upstairs. "In addition to equestrian enthusiasts, hikers and other outdoor people also know where to find us and we really like that", says Dominique. "Outdoor clothing such as boots, shoes, jackets, body warmers and shawls have become very popular".
The opening of the Horse Basement will be celebrated extensively by the Dokihorse team together with customers from Saturday 17 and Sunday 18 February. On those days, people can enjoy great discounts and promotions while enjoying a bite to eat and a drink, and customers have a chance to win great prizes with their purchases.